As a store owner, you are responsible for pretty much every aspect of your business. You’re hands-on in every process of your online business from inventory management, product fulfillment to marketing and operations.
With such a heavy load of work to get through, hard working isn’t enough. You need to work smart, you need to step back and analyze your processes. Some of your tasks should be delegated meanwhile others will eventually need to be automated or refined.
Automating tasks is necessary because it’s going to free up your time and save your money.
So what tasks do you really need an automation software?
Statistics and information are very essential in the need of making any important decisions for your online business. In order to track all the interactions and conversion rates between the customers and your online store, picking an automation software will be a smart choice.
Some of useful and free tools you can take advantage of such as Google Analytics.
- E-mail Sign Ups
- Abandoned Carts
- Cost per Acquisition
You can then run these numbers to see how your site is performing. Then, run A/B tests using Optimizely to test copy, colors, and images, starting with your home page and landing pages, and going into your product catalog and add to cart process. This will allow you to measure and optimize your site conversion process.
Industry averages for e-commerce are 1%-3% for conversion rates. If you’re falling below 1%, there are most likely some key items to improve, such as load time and mobile optimization. Review your site at Pingdom and WooRank to see how load time and mobile are looking, respectively.
Lastly, always make sure that your analytics are pure. Bots can get into your analytics and provide a false sense of data. Eliminate bots on Google Analytics when they appear so that you have a true sense of data and can react accordingly.
Order Fulfillment and Shipping & Inventory Management
There are many order fulfillment, shipping and inventory management platforms available that can handle the supply chain management for your e-commerce site.
Sales are often coming in quicker than you are able to fulfill the orders, mostly at an unexpected time. That’s why automating your fulfillment processes is a great strategy to help you control the flow of your ecommerce business.
With an automated extension, like Order Fulfillment for Magento 2, you can create new orders, manage all orders and track order fulfillment process in only 5 simple steps. As businesses grow, order fulfillment becomes increasingly time consuming. Automating orders and shipping method will save your time, satisfy your customers as they receive their orders quickly and efficiently.
For inventory management, why don’t try Magestore Inventory Management Magento 2 extension. This software is designed to reduce time and effort necessary for various operations related to stocks. For instance, you can easily edit, adjust, or transfer stocks in line. Another great improvement introduced with the module is stock forecast (stock prediction). In case you need more items to be purchased in the nearest future, the extension sends a notification.
In case you want a multi-channel/omni-channel solution for your business, we suggest you to purchase for Order Success from Magestore. An eCommerce business is supposed to work with system
While not always personal, automating your customer service needs can make sure a customer’s question is answered quickly through live chat and canned email responses.
HappyFox’s software will help organize emails from your customers so your customer service team can answer them quickly and efficiently. An email ticketing system will ensure that your staff doesn’t become overwhelmed. ZenDesk is another great tool for customer concerns, and Zopim for chat is also a great tool to integrate into your site.
Automated workflows will also allow you and your employees to move through certain crucial tasks quicker, like approving refunds. After an interaction with customer service, many of these platforms have options to collect data from, which can then be converted into leads and customers.
When automating your customer service, be careful to not rely on the software fully, as the personal elements of customer service still have value to consumers. Lastly, have scripts ready for all customer service representatives so that they can answer customer service requests at the drop of a hat.
Systematic automation may seem like overkill before you have a large-scale business, but the time you save can be used to focus on the ever-changing market, growing your business, and embracing the e-commerce tsunami.